Exploring Fairview On Two Wheels
Discover Fairview, Tennessee
Bike Path Concept (AI Generated)
Our Vision
Fairview has always been home for me, and over the years I have watched this town grow, change, and continue to show the kind of heart, history, and potential that make it truly special. As a business and marketing student, I have spent a lot of time learning how communities shape their identity, attract visitors, and build a sense of place that feels authentic and inviting. The more I studied, the more I realized that everything I was learning connected naturally to the town I care about most. That realization inspired Fairview on Two Wheels, a project I am developing alongside my two classmates who share my passion for using what we learn in the classroom to make a real difference. Together, we want to celebrate what already makes Fairview unique, from the natural beauty of our parks and backroads to the historic Grey-Blue Line that runs through our landscape. A connected 75-mile path system would give residents new ways to enjoy the outdoors while encouraging visitors to slow down, explore, and support the local businesses that keep our community strong. This project is our way of giving something meaningful back to Fairview, sparking pride and creativity, and helping build momentum for the next chapter of a town that has shaped so much of who I am.
Why Fairview?
Bike Stop Concept (AI Generated)
Fairview is the perfect destination for a day away, offering the chance to enjoy nature and the charm of a small town all in one ride. Custom bike paths connect scenic stops like Bowie Nature Park, seasonal favorites such as the Christmas Tree Farm, a visit to the cow farm, and local dining spots like Uncle Lenny’s, creating a seamless, story-driven route.
Visitors can slow down, explore at their own pace, and experience the unique blend of outdoor beauty and hometown character that makes Fairview a memorable and refreshing escape just outside Nashville.
Purpose
FAIRVIEW ON TWO WHEELS
“Ride the Roads of History”
PURPOSE
To transform Fairview, Tennessee, into a premier day‑trip cycling destination by developing 75 miles of paved heritage bike paths that:
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Connect Civil War routes, early settlement corridors, and railroad alignments
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Support local farms, restaurants, and small businesses
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Encourage educational agritourism
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Attract Nashville-area day travelers
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Active community-minded households
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Wellness-driven professionals
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Attract out-of-town visitors with a rail-bike experience
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Increase local economic development
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Eventually connect Columbia, Spring Hill, Thompsons Station, Franklin, Leiper's Fork, and Fairview
Rail to Path Concept (AI Generated)
Overview
OVERVIEW OF THE IDEA
Fairview on Two Wheels is a themed bike‑tourism network designed around:
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Historic railroad corridors
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Civil War troop movement routes
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Early settlement farmland
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Conservation lands
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Local food destinations
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Agritourism stops
The system includes:
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75 miles of paved multi-use paths
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A relaxing rail-bike and dining experience
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A central Bike Hub & Eatery in downtown Fairview
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Interpretive signage + QR code storytelling
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Themed loop options (3–25 miles)
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Family-friendly and advanced rider options
Rail to Path Concept + Bike Rental Shop
(AI Generated)
THIS CREATES...
Key Features of Fairview
on Two Wheels
Map Concept (AI Generated)
The Blue-Grey Line
Concept:
A paved trail tracing portions of documented Civil War troop movement corridors through Williamson County, particularly routes tied to:
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Hood’s Tennessee Campaign (1864)
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Earthworks near Bowie Nature Park
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March routes toward Nashville
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Even if exact roadbeds no longer exist, the route can:
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Follow parallel modern corridors
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Include historical overlays
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Use interpretive markers reading:
“You are riding along the route used by Union/Confederate forces in 1864.”
Themed Loop Options
5 Mile Heritage Rail-Bike Dining Experience
The 5-mile Heritage Rail-Bike Dining experience begins at the Trailhead, follows Highway 100, stops at Uncle Lenny’s, and loops back—offering a scenic, easy ride through Fairview’s heart and local charm.
12 Mile Rail & Farms Loop
The 12‑mile Rail and Farms Loop begins at the Trailhead, follows the historic Railroad Corridor, rolls past the Abernathy Cow Farm, winds through the Pinewood Christmas Tree Farm, continues to the Pinewood Event Center, and returns—offering a scenic blend of rural landscapes, heritage corridors, and Fairview’s quiet countryside charm.
20 Mile Gray & Blue Civil War Ride
The 20‑mile Gray and Blue Civil War Ride begins at the Trailhead, winds through Bowie Park, visits the historic Civil War Earthworks, follows the Gray and Blue Line, continues along the Railroad Corridor, rolls through downtown Fairview, and returns—offering a meaningful blend of natural beauty, local history, and the region’s Civil War heritage.
30+ Mile Iron to Agriculture Circuit
The 30+ mile Iron to Agriculture Circuit begins at the Trailhead and follows a quiet, scenic route all the way to Montgomery Bell State Park, about 25 miles from Fairview. Along the way, riders pass rolling farmland, wooded hills, open meadows, and peaceful backroads that showcase the region’s natural beauty. It’s a long, flexible ride where you can stop anywhere—take in a view, rest under the trees, or explore a side road—before reaching the historic, forested landscape of Montgomery Bell.
Stop #7: Uncle Lenny's Expands...
Uncle Lenny's expands to service "bike-up" and outside pedestrian customers while still maintaining its small town charm with hearty breakfasts and lunches. Becomes the destination point for the Rail-Bike Dining Experience.
Stop #8: Pinewood Christmas Tree FarmVision
"Grow to a four-season farm"
Spring
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Wildflower walks & bloom rides
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Tree-planting days (adopt-a-tree program)
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Local coffee + pastry pop-ups on Saturday mornings
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Kids’ nature scavenger hunts
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Community garden
Summer
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Sunset rides + live acoustic music
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Food trucks one night a week
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Outdoor yoga or stretch sessions for cyclists
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“Picnic under the Pines” evenings
Fall
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Pumpkin patch (small but photogenic)
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Hayrides (works for families + date nights)
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Apple cider donuts + hot cider
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Fall foliage ride meetups
Winter
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Christmas trees + wreath-making workshops
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Holiday lights ride (bike-safe paths lit up)
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Bonfire + cocoa nights
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Photos with Santa and “Photos with Your Bike”
Stop #10: Reenvision Abernathy Farm
Discover the heart of Fairview Park’s Cow Farm, where visitors can learn how a working farm operates by exploring open pastures, observing daily animal care, and gaining insight into sustainable agricultural practices. From understanding how cows are fed and cared for to seeing the role they play in the local food system, the farm offers an engaging, hands‑on learning experience for students, families, and anyone curious about farm life, making it a meaningful place to connect with the land, the animals, and the knowledge that supports community agriculture.
Stop #11: Camp Mary Mount
Evolves...
Positioned along a future regional bike trail, Camp Marymount could evolve into an elevated outdoor retreat while honoring its mission. The vision includes upscale cabin lodging, a scenic dining lodge, curated cycling and wellness experiences, and a refined bike hub with rentals and gathering space—creating a welcoming but higher-end anchor destination along the trail.
An Experience for All Ages
Rail-Bikes
Discover a new way to slow down and truly take in the beauty of Tennessee with Fairview on Two Wheels. Designed with comfort, accessibility, and enjoyment in mind, this experience invites you to glide along a scenic five-mile loop on a stable, easy-to-board pedal-powered rail cart. The gentle ride winds through peaceful woods and open farmland, following historic rail lines that once connected communities across the region.
Perfect for those who appreciate a more relaxed pace, the journey blends light activity with rich storytelling and beautiful surroundings—no strenuous effort required.
The experience culminates at Uncle Lenny’s, where riders are treated to a delicious, all-inclusive meal before returning along the same picturesque route. It’s an outing designed for connection, conversation, and enjoyment—whether you’re spending time with friends, hosting visiting family, or simply looking for a unique day out.
As part of a broader vision that includes 75 miles of paved pathways, this signature loop offers a welcoming introduction to outdoor recreation that prioritizes ease, scenery, and Southern hospitality.
Rental Options
Marketing
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Target Market
Fairview on Two Wheels attracts a wide mix of visitors—from Nashville day‑trippers and families looking for easy outdoor fun to cycling clubs seeking new routes. Civil War enthusiasts, agritourism travelers, wedding and event guests, and even school field trips all find something meaningful here, making our loops a perfect blend of history, scenery, and community adventure.
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Economic Impact Positioning
Visitors on Fairview’s trail system typically spend across several categories, creating meaningful local revenue. A day trip or weekend visit often includes food and drinks, bike equipment or repairs, small‑town retail shopping, lodging for overnight guests, and tickets or fees for local events. Altogether, many visitors can expect to spend anywhere from $40–$150 for day trips and $150–$350 for overnight stays, depending on their plans and group size.
Beyond individual spending, the trail network strengthens Fairview’s broader economy. Increased weekend traffic supports small businesses, boosts agritourism revenue, and brings new customers to local shops, farms, and event venues. As outdoor recreation grows, property values rise and Fairview becomes more attractive to families, travelers, and investors. Altogether, the trail system positions Fairview as a rising outdoor destination—one where nature, community, and local commerce all thrive together.
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Branding Concept
Fairview Freedom TrailsLogo Concept: Bicycle wheel morphing into a wagon wheel + railroad gearTagline: “Ride the Roads of History.”
Advertising Strategy
Social Media (Images + Short Videos)
The main push should start on Instagram, TikTok, and Facebook since that is where people already look for things to do. For a younger audience, we believe it should be fast and visually apealing. Short clips of people riding through Bowie Nature Park, stopping at farms, grabbing food at Uncle Lenny's, and enjoying the full loop experience would be be good short form content. Being able to create short form videos using trending sounds and simple captions like “Best day trip 30 minutes from Nashville”, would be a great attention grabber.
For the 40+ crowd, the main social media platfrom can still be Instagram but lean more into Facebook. On Facebook, we can create slower videos, clean images, and simple messaging. For regional tourism, focus on Franklin, Nashville, and Columbia iHeart groups on Facebook. Focusing on relaxation, nature, and easy planning would be the main idea. Here, we can show that this is not an intense bike trip, it is something anyone can enjoy at their own pace: families, seniors, and bikers. A video of a 50+ couple pulling up to Uncle Lenny's on a rail-bike, similar to this - https://www.railexplorers.net/ might be an effective advertising strategy to attract the 40+ crowd.
Local Influencer Content & Local Media
Working with local influencers is a must, focusing on people around Nashville who already post about weekend plans, food, fitness, or family activities. The influencers would be able experience the full route and document it naturally. They can start at the bike rental shop, ride the trail, stop at places like Uncle Lenny's, visit a farm, and finish with a relaxed outdoor moment.
The content should feel real, not like an ad. Something like “We found the perfect day trip outside Nashville.” This kind of post builds trust fast. People are much more likely to visit when they see someone they follow actually doing it.
A few strong creators can reach thousands of people in the exact target market. Their videos can also be reused later as ads, which helps stretch the budget and keep everything consistent. Possible content creators could include:
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Tomiko Harvey
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Travel + tourism influencer focused on destinations and experiences
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Shares “must-visit” spots and itineraries → perfect for a bike + dining experience
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Miranda Hope
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One of the fastest-growing travel creators in Nashville right now
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Ideal for showcasing scenic rides + “hidden Tennessee” content
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Josh Ness
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Known for highlighting outdoor Tennessee adventures
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Already works with tourism boards to promote destinations
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Kate Davis
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Focused on Nashville’s food scene
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Followers actively look for places to eat and try
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Leigh Love
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Shares restaurants, events, and travel
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Strong local engagement audience
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Laura Lea
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Food + wellness angle (great for “bike + healthy lifestyle” messaging)
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StyleBlueprint
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Huge regional audience for “best of” lists and guides
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Nashville Instagram accounts like:
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@nashvillevibin
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@thenashvilleiwishiknew (history + local culture angle
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Local + Travel Video Advertising
To support social media, this is the opportunity to create physical and video advertising around Franklin and nearby tourist spots. This can include posters, simple video screens, and placements on existing tours. The messaging can be clear and quick to understand. “Stay in Franklin. Ride in Fairview.” In the posters, we can show images of the bike paths, farms, and food stops in a clean and inviting way.
A bigger opportunity is a short cinematic video similar to what travelers see when flying into Iceland on Iceland Air. Before people access entertainment on the plane, they watch a 2 to 3 minute video showing what they can experience. Fairview could do the same. Show a full day. Morning coffee, riding through nature, learning history along the trail, stopping at farms, and ending with food and sunset views.
This kind of video works because it reaches people at the perfect moment. They are already traveling and thinking about what to do next. It plants the idea early and makes Fairview feel like an easy and memorable add-on to their trip instead of something they have to go search for later.
Marketing to Out-of-Area Visitors
Short-form video content is the most effective way to show the full Fairview experience. These videos provide an engaging, easy-to-understand snapshot that encourages people to consider a visit. Facebook ads support this by providing additional context, particularly for older audiences, and by emphasizing the 1–2 day trip option for those coming from outside the immediate area.
Additionally, linking itineraries to our loop system ensures visitors know what to expect and how much time they will spend on each loop. This clarity allows out-of-area guests to plan a full 1–2 day trip with confidence, maximizing the appeal of Fairview as a structured, accessible, and memorable weekend destination. Influencer and social media content can reinforce this by showcasing real examples of visitors completing a loop-based itinerary.
